The questions of a small business owner: do you promote yourself or the product?
I have been thinking about this a lot lately b/c it seems as an artist and a business owner that you could spend time promoting yourself as the artist, but maybe you should be spending your time on promoting your product instead. I am not looking to get famous myself, but I am looking for my baseballs to get famous, can one get famous without the other?
I am not sure, I think of Christopher Radko and his ornaments. (I somehow always use him in these sorts of examples b/c he is to ornaments what I want to be to baseballs.) Anyway, which became famous first-he himself or his ornaments? They seem to almost have evolved together. When press write about my baseballs they are writing about the balls, but it is a very artist driven piece. Yet when the balls are in gift guides, catalogs, etc. there is really no mention of the artist, and it seems more product driven. I wonder if you have to decide which path you want to take, or is it best to work both at once? I have read Mrs. Field's Cookies story and I am not sure if this is the same as Christopher Radko b/c hers is more about a franchise story then about being an artist but there are still some similarities I wonder if she chose to promote herself over her product, or both at the same time?
When I was on QVC I think I was definitely selling both myself and my product, so maybe it just involves if I am there or not....
I unfortunately don't have the answers to this one yet, but maybe it is that you have to work both sides, depending on what type of press you are involved with and what kind of coverage it will be.
My Small business advice for the day:
I think it is important to continue to analyze your business from all different angles. Look at how others view your products and your press. Are you selling the product or are you selling yourself, and does it matter which of these you are doing? It may not, but I think it is important to be aware that all these aspects of your business are choices, and to stay contious and aware of all of them!
http://www.unforgettaballs.com/
I am not sure, I think of Christopher Radko and his ornaments. (I somehow always use him in these sorts of examples b/c he is to ornaments what I want to be to baseballs.) Anyway, which became famous first-he himself or his ornaments? They seem to almost have evolved together. When press write about my baseballs they are writing about the balls, but it is a very artist driven piece. Yet when the balls are in gift guides, catalogs, etc. there is really no mention of the artist, and it seems more product driven. I wonder if you have to decide which path you want to take, or is it best to work both at once? I have read Mrs. Field's Cookies story and I am not sure if this is the same as Christopher Radko b/c hers is more about a franchise story then about being an artist but there are still some similarities I wonder if she chose to promote herself over her product, or both at the same time?
When I was on QVC I think I was definitely selling both myself and my product, so maybe it just involves if I am there or not....
I unfortunately don't have the answers to this one yet, but maybe it is that you have to work both sides, depending on what type of press you are involved with and what kind of coverage it will be.
My Small business advice for the day:
I think it is important to continue to analyze your business from all different angles. Look at how others view your products and your press. Are you selling the product or are you selling yourself, and does it matter which of these you are doing? It may not, but I think it is important to be aware that all these aspects of your business are choices, and to stay contious and aware of all of them!
http://www.unforgettaballs.com/
posted by Unforgettablogger at
10:19 PM
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